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Monday, May 24 • 6:30pm - 9:30pm
Dine and Dialogue: Museums Around the Edges: Enhancing the Visiting Experience with Distinctive Retail

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Museums have become destinations with extensive retail experiences that are often attractions themselves. Developing well-considered support functions such as unique retail components can function as an internal attraction, serving regular museum goers as well as a means of expanding audience, extending hours and establishing a consistent operating revenue stream. The conversation will focus on broad-view planning including the importance of a comprehensive business plan, a discussion of each of the sequential steps in the total process and specific completed examples.

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